Enhancing sales using regional SEO is obviously an important ingredient in online marketing, as Google says that about 20% of total searches are for a certain location, so here are some basic tips on local SEO.
As the greatest change could be the visual dominance in the SERPs, because now we are able to see the outcomes of local businesses, fully integrated in the natural search SERPs and beyond that, Google has combined its search algorithm using their algorithm natural local search, where previously operated completely independently.
The great part is that it would appear that the factors which were best for the original position, they are also for the local algorithm, so a place in favor of SEO. So let’s interact SEO strategy and not a local strategy only.
Let’s start with the basics, usually for the local SEO.
We start with the foot of the pyramid, on this content and accessibility of it. Must certanly be made relevant content for an individual to actually provide the thing you need, and this content may be accessed easily.
In terms of keyword research, have to know how people look, as would try to find your company, and act with regards to how it will, editing parameters that we shall see.
The links are still important for Google, and Google are places too… “votes” other websites score you get.
Going back social, and when I say social, it’s all related to the, ie, twitter, facebook, blogs, foursqare, etc, perhaps not right now have an immediate repercussion on positioning, but eventually may affect these metric local SEO.
Now let’s talk about the factors that specifically affect the positioning in Google Local:
Google page business in places
Among the main factors as it pertains to local businesses is the point of information an individual find when searching google reverse index our business in places. Partly it is good for businesses that have websites have their corner on the Internet, and part is good for SEO because we are able to edit and optimize value from what we want.
So, for the present time, the main thing you can do to manage the local SEO is to produce this page with information about your business.
Submitting to local directories
It appears that these local directories are ignored Google even shows your results in Google search results for integrated places with their very own business page. There are numerous local sites, some samples of what I have experienced that Google takes data are tripadvisor.es, booking.com, minube.com, 11870.com, trivago.es, qype.es, activehotels.com, belocal.de, and additional that you can see looking at the competition. Of the sites often get comments, photos, reviews and other information that could ultimately arrived at affect the positioning of our business in Google Local.